For over sixty years, Magna has been one of world's largest auto manufacturers, supplying component parts to the biggest brands in automotive.

But the industry is quickly changing. And so was Magna.

No longer solely focused on parts manufacturing, Magna was now at the forefront of technology and innovation. We were asked to introduce this new Magna to world.

We developed a campaign that helped express a new vision of the world, the industry, the technologies and how people will move in the future: “Welcome to Mobility”.

This included speaking about autonomous driving vehicles, strategic ride-sharing partnerships, making a more inclusive workforce and even entry into Formula-E racing.

“Welcome to Mobility” positioned Magna at the gates of the future, welcoming the world in.